May 25, 2026
Most affiliate programs communicate in a way that makes affiliates tune out... or walk away. Too many emails, not enough clarity, missing details, last-second requests, and “helpful” messages that don’t actually help anyone promote. In this episode of the 6 C’s series, we’re talking about the second...
May 18, 2026
Most affiliate programs look different on the outside... but the ones that win year after year all have a few fundamentals in common. This episode kicks off my 6 C’s series, and we’re starting with the first C: CONTESTS. I’m going to show you how to run an affiliate contest that gets affiliates engaged, drives...
May 11, 2026
Choosing an affiliate manager can feel like a guessing game... until you know what to look for. In this episode, I’m breaking down the traits and skills that actually matter, where great affiliate managers tend to come from, and how to tell the difference between someone who “knows affiliates” and someone who can...
May 4, 2026
Got a promotion coming up soon? In this episode, I’m breaking down how to get affiliates excited to promote and keep that energy building right up to launch day... using the exact pre-promo strategy we use with clients to turn “I might promote” into planned emails, scheduled posts, and a strong first day.