Preview Mode Links will not work in preview mode

The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More


Jun 22, 2026

Affiliate programs are everywhere now, so if you want the right partners, you can’t just be “another program with a link.” In this episode, I’m breaking down how to make your affiliate program stand out to affiliates, so you attract quality partners without relying on nonstop cold outreach forever. We’ll talk about what affiliates actually look for before they join, what makes a program feel easy to promote, and the simple upgrades that turn your program into one affiliates want to be part of.

Links Mentioned in this Episode

How to Determine the Right Affiliate Commission Structure

PODCAST EPISODE - How to Run Affiliate Contests Without Breaking the Bank

PODCAST EPISODE - How to Build Trust and Credibility with Your Affiliates

Affiliate Terms and Conditions Template

Affiliate Training Template

How to Find Affiliates

My #1 Affiliate Recruiting Email